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            Reigning in “little kingdoms”? The implementation of marketing within the advertising function of the Philips company (1959–1977)

            Reigning in “little kingdoms”? The implementation of marketing within the advertising function of the Philips company (1959–1977)

            The purpose of this paper is to analyze the introduction of marketing within the advertising function of the Philips company between the late 1950s and the mid 1970s. This company function, along with the organizational changes and integrative efforts it enacted and that it was subjected to, serve as a case study on how marketing as an organizational concept could be implemented within parts of a multinational company in a time of changing market conditions.

            18 November 2024


            Matthias Höfer
            • Contemporary history of Europe
            Article
            Seeing Protests, Seeing Parties: Opportunities and Challenges in Mapping the Globalization of May Day

            Seeing Protests, Seeing Parties: Opportunities and Challenges in Mapping the Globalization of May Day

            16 November 2024


            Andrew Pfannkuche
            • Digital history & historiography
            Article
            Web archives and digital heritage borders

            Web archives and digital heritage borders

            In 2003, UNESCO formally acknowledged born-digital heritage, setting a milestone for its preservation at an international scale. However, the landscape of born-digital archiving is fragmented, involving diverse practices, perimeters, collections, and stakeholders (Schafer et al., 2016) operating at several levels from an international one with Internet Archive to more targeted initiatives by researchers and the civil society, through national GLAMs.

            14 November 2024


            Valérie Schafer
            • Contemporary history of Europe
            Article
            Interview: "Luxemburg hat Nachholbedarf". Historiker Fickers und Scuto über geraubtes jüdisches Eigentum im Zweiten Weltkrieg

            Interview: "Luxemburg hat Nachholbedarf". Historiker Fickers und Scuto über geraubtes jüdisches Eigentum im Zweiten Weltkrieg

            12 November 2024


            Denis Scuto, Andreas Fickers
            • Contemporary history of Luxembourg
            Article
            Digital workflow in Oral History Project U-CORE

            Digital workflow in Oral History Project U-CORE

            The presentation is dedicated to the practice of digital workflow within an Oral History research project, dealing with the design of a unified process regardless the varieties of metadata fields created in three partner countries of the project, the differences understanding of data protection within and outside of the EU, applied terminology, diversity of the preliminary data storage and the mode of transcription (manual or semi-manual/ ASR).

            11 November 2024


            Inna Ganschow
            • Contemporary history of Luxembourg
            Article
            Fundamental Education For A Better Life: Towards A First Translation Of Human Rights In Practice Through UNESCO's First Regional Fundamental Education Centre - CREFAL - In Mexico

            Fundamental Education For A Better Life: Towards A First Translation Of Human Rights In Practice Through UNESCO's First Regional Fundamental Education Centre - CREFAL - In Mexico

            The end of the Second World War marked the start of a new era with worldwide support for the Universal Declaration of Human Rights (UDHR). In signing the Universal Declaration, Member States of the United Nations (UN) pledged to promote a series of universal values codified in the document. As a UN organisation, the United Nations Educational, Scientific, and Cultural Organization (UNESCO) was assigned to disseminate the declaration and its content through educational initiatives and mass communication worldwide.

            11 November 2024


            Stefanie Kesteloot
            • Public history
            Article
            Viz your PhD in History!

            Viz your PhD in History!

            Viz your PhD in History! is a collaboration between PhD students at the end of their doctoral research journeys. Aida Horaniet Ibañez, a researcher in data visualization for digital history, works with three researchers from the discipline of history: Daniel Richter – analyzing the evolution of peripheral labor streets in Esch-sur-Alzette between the 1890s and 1935, Suzana Lopes Ferreira Cascao – researching the bourgeoisie in Esch-sur-Alzette between 1840s and 1920s, and Irene Portas Vazquez – researching clandestine pathways in the French-Luxembourgish border

            8 November 2024


            Aida Horaniet Ibanez, Suzana Cascao, Daniel Richter, Irene Portas
            • Digital history & historiography
            Article
            Digitising European Minority Heritage: The Case of Yiddish

            Digitising European Minority Heritage: The Case of Yiddish

            This paper builds upon my recent article Digital History and the Politics of Digitisation and addresses the question of how European minority heritage fares in the digital age by taking the transnational case of Yiddish as an example.

            6 November 2024


            Gerben Zaagsma
            • Contemporary history of Europe
            • Digital history & historiography
            Article
            Abschlusskommentar - Commentaire final - Conclusive remarks

            Abschlusskommentar - Commentaire final - Conclusive remarks

            6 November 2024


            Christoph Brüll
            • Contemporary history of Luxembourg
            • Contemporary history of Europe
            Article
            COST Action Kick-off Event - Port City Territories in Action: A collaborative Laboratory for Inclusive Energy Transition (PACT)

            COST Action Kick-off Event - Port City Territories in Action: A collaborative Laboratory for Inclusive Energy Transition (PACT)

            Port City Territories in Action: A collaborative Laboratory for Inclusive Energy Transition (PACT) was officially launched on October 24th, 2024, as a new COST Action, supported and funded by the European Cooperation in Science and Technology (COST). Management committee members from fifteen European countries joined three COST facilitators to lay the groundwork for the coming four years of researching and networking. PACT’s goal is to think through the future implementation of a sustainable energy transition within port city territories.

            4 November 2024


            Eliane Schmid
            • Digital history & historiography
            Article
            Vorsicht, Fake News!

            Vorsicht, Fake News!

            2 November 2024


            Andreas Fickers
            • Public history
            • Contemporary history of Luxembourg
            • Contemporary history of Europe
            • Digital history & historiography
            Article
            Les 40 + 1 ans de la Kufa: Quelques réflexions d'historien et de témoin

            Les 40 + 1 ans de la Kufa: Quelques réflexions d'historien et de témoin

            2 November 2024


            Denis Scuto
            • Contemporary history of Luxembourg
            Article
            Building a Digital Platform for Traceable Historical Research

            Building a Digital Platform for Traceable Historical Research

            The proliferation of digital tools, methods, and sources available to historians over the last few decades has jeopardized our shared understanding of the provenance and traceability of historical research. The rise of generative AI poses still further risks, not just in the fear of faked sources, but also in the naïve misuse of LLM-based co-pilots in the hands of researchers seeking assistance with datafication and analysis.

            1 November 2024


            Sean Takats
            Article
            Impresso2 : Machine Learning to Link Historical Media Collections

            Impresso2 : Machine Learning to Link Historical Media Collections

            1 November 2024


            Marten Düring
            • Digital history & historiography
            Article
            Impresso – Media Monitoring of the Past II. Beyond Borders: Connecting Historical Newspapers and Radio

            Impresso – Media Monitoring of the Past II. Beyond Borders: Connecting Historical Newspapers and Radio

            1 November 2024


            Marten Düring
            • Digital history & historiography
            Article
            The female face of Europe – hidden histories, transnational dynamics, new approaches - Research project

            The female face of Europe – hidden histories, transnational dynamics, new approaches - Research project

            In the field of European integration history and Europeanisation, the master narrative was built for a long time on the “founding fathers” syntagma, overlooking the role of women.

            29 Oktober 2024


            Elena Danescu
            • Contemporary history of Europe
            Article
            "Project Eastern Waltz." ARBED's takeover of the former VEB Maxhütte Unterwellenborn 1992-2001

            "Project Eastern Waltz." ARBED's takeover of the former VEB Maxhütte Unterwellenborn 1992-2001

            25 Oktober 2024


            Nicolas Arendt
            • Contemporary history of Luxembourg
            Article
            ’Vous aussi, offrez-vous le plaisir de rouler en musique’. Populariser l’Autoradio en France (1958-1974)

            ’Vous aussi, offrez-vous le plaisir de rouler en musique’. Populariser l’Autoradio en France (1958-1974)

            Avoir « le plaisir de rouler en musique » en utilisant un autoradio est encore peu courant en France lorsque Philips lance ce slogan publicitaire en 1958. La plupart des Français n’ont même pas encore « le plaisir de rouler », car seul un faible pourcentage de ménages possède une voiture. Mais au cours des deux décennies suivantes, cette situation change de manière significative tandis que le taux de possession d’autoradios augmente également. Cette présentation vise à examiner l’introduction de l’autoradio dans la société française

            24 Oktober 2024


            Matthias Höfer
            • Contemporary history of Europe
            Article
            Comment écrire / faire l‘histoire de la radio comme objet sonore ?

            Comment écrire / faire l‘histoire de la radio comme objet sonore ?

            24 Oktober 2024


            Andreas Fickers
            • Public history
            • Contemporary history of Luxembourg
            • Contemporary history of Europe
            • Digital history & historiography
            Article
            Facing the History Machine: Towards Histories of Digital History

            Facing the History Machine: Towards Histories of Digital History

            This programma?c paper departs from the premise that new technologies, whether analog, digital, or both, have long been applied to the various steps that make up the historical research process. It argues that the ques?on of how to frame a history of digital history can thus not be reduced to the ques?on of when digital electronic compu?ng entered historical research, an oGen implicitly assumed star?ng point.

            24 Oktober 2024


            Gerben Zaagsma
            • Contemporary history of Europe
            • Digital history & historiography
            Article

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